Video content is becoming a critical part of any marketing strategy. It also has a longer shelf life, which means your audience will be exposed to your brand for an extended period of time. As a result, you’re more likely to make more sales from video than from other types of content.
The cost-effectiveness of videos has made them a critical part of how we communicate, entertain, inform and educate people around the world for more than a century now.
Demand for video content
A recent study revealed that 70% of people watch more than an hour of videos each day—and that’s only getting more popular. Solutions for using video in sales can help you accomplish your business goals in a number of ways; it’s the most engaging content, most immersive, and most memorable. The stats speak for themselves:
- Video generates 6 times more leads than other types of content.
- A whopping 98% of consumers want to see video content from brands they know and trust.
Powerful marketing tools
Since the emergence of social media, videos have been a popular way to engage your audience and drive traffic. Studies show that people are up to 60 times more likely to share video than text-based content.
The demand for video marketing has increased rapidly in recent years—and that’s no coincidence. As businesses begin to realize how powerful videos can be as marketing tools, they try harder than ever before to create compelling video content that their audiences find useful or entertaining. Videos can do everything from driving higher profits (by helping you convert customers) all the way down to generating leads (by getting you new website visitors).
Efficient lead generation
The process of getting new prospects to contact you or your company, called lead generation, involves many steps and techniques, including:
- Lead nurturing, where you nurture leads by sending them regular emails or text messages that are directly related to their interests.
- Lead conversion is when a prospect becomes a customer after engaging with your brand for an extended period of time through marketing efforts and offers made available to them via email/text messages (like coupons).
- Lead retention, where existing customers remain loyal to your brand by coming back time and again for repeat purchases and referrals.
Influence on purchasing decisions
In case you need convincing, there are a few reasons why solutions for using video in sales is a salesman’s best friend. Videos help you sell more quickly. According to a study by Google AdWords, viewers of an online video were five times more likely than non-viewers to make an immediate purchase.
Sell more with genuine intuitive videos.
Product demonstration videos are meant to show how a product works in real-life scenarios. They’re good at demonstrating function and ease-of-use without relying on text descriptions alone. If you sell software or hardware online, this type of video could be a great way to increase conversions by giving potential customers a clearer idea about how your product works before they buy it.
Service videos explain how customers can benefit from using certain services or products. These types of videos are useful in helping potential customers understand what they’ll get out of doing business with you before they commit, which can help reduce churn rates. If done right, testimonial videos can be highly effective when promoting new products/services. Branding & advertising isn’t necessarily directed towards generating leads but rather building brand awareness.
Conclusion
Video is the perfect medium for communication, with its ability to show, tell and persuade. Video content is becoming more popular every year as people become more savvy about what makes an impactful message.
