If you think it is all doom and gloom in the retail sector at the moment then you would be mistaken. Larger companies are going under due to the past two years that we have experienced but smaller companies seem to be doing much better under the circumstances. People are curious as to why this is and the simple answer is that they saw the writing on the wall and so they embraced digital marketing because they knew that customers would be taking their business online. Much larger businesses thought it was best to stick with what they knew and so they suffered as a direct result and some had to lay people off and others had to close their doors altogether. Digital marketing was the one thing that provided some light for everyone who used it and it will continue to be successful with them until we come out the other side of this pandemic.
If your business is currently suffering and you want to take some action today, then the first thing that you need to do is to get a Digital Marketing Agency on your side and change the direction that your business is currently going in. If this is all quite new to you and you’re not sure if it is a good fit for your business then maybe the following benefits of using it and the many marketing tools that are associated with it can help you to make a more informed business decision.
- Targeted customers – In the past, businesses were not able to directly target customers that showed a genuine interest in the product or service that they were offering and so they just marketed blindly and hoped that some of it reached the correct demographic. This is no longer the case with digital marketing because it actually allows you to target a specific demographic that does want to know more about the product or service that you offer. This means that your business isn’t annoying people with your marketing message who have absolutely no interest at all and this is good business practice.
- You can converse with customers – In the past, if you want to know about what your customers were thinking and what they want from you and your business then you had to pay some kind of marketing company to take to the streets of your local town or city and then proceed to ask literally hundreds or thousands of people many questions about the product or service that you were offering. It was a long drawn out process and the results were less than unreliable. Now you can reach out to customers directly through your social media presence and ask them questions in real time about purchasing decisions like vacations and buying habits.
There are so many benefits to digital marketing and there wouldn’t be enough room to list them all here. If you want your business to be more successful and you want to increase profits then embrace this concept as soon as you possibly can, advised Sarah Mae Ives, an entrepreneur and social media ads expert who created her agency, Sarah Mae Ives Social Media.
Carleton University alum, Sarah Mae Ives is a devoted mom who lives in a snow Canadian suburb with her children and red Aussie-Doodle. She graduated from Carleton University with a master’s degree in sociology and anthropology. Sarah Mae Ives helps strategize ad campaigns and social media for multi-million-dollar business launches. She has grown her agency to tens of thousands in ad spend each month. The sooner you begin, the sooner your business will be going in a better direction.