We calculate the economic impact of Iota applications on patient health in terms of improvements in quality of life. The metric we use is the decrease in losses of disability adjusted life...
The most basic role of the social object is driving conversation. In the business applications discussed previously, the social object brings participants together based on a common interest around which a conversation...
Examples of social applications that drive higher levels of engagement include Social Vibe’s charitable giving application (mentioned in the opening of the chapter), Starbucks’ use of Foursquare (a location-based social application), the...
The tools that drive the formation of relationships and the engagement process itself range from essentially passive to highly active. During the design phase of your communities, ideation platforms, support forums, and...
Beyond linking people within a social network, the relationships that are present within a social graph play an important role in the spread of information throughout that social graph, and hence play...
