If you’re looking to start or grow a professional services company, one of the first things you’ll need is a great business name. Your company name is your brand identity; it’s how customers and clients will remember and recognize you.
Need help brainstorming the perfect name for your business?
Check out these 15 tips for choosing professional services company names that are sure to make a lasting impression.
1. Brainstorm a list of keywords related to your business.
What words best describe what you do and what you stand for? Use these keywords as a starting point for coming up with company names.
2. Keep it simple.
A shorter, easier-to-remember name is more likely to stick in people’s minds than a long, complicated one.
3. Make it relevant.
Your company name should be reflective of what you do and who you are as a business.
4. Avoid industry jargon.
Unless your company name is geared towards insiders or industry experts, stay away from using jargon that the average person wouldn’t understand.
5. Consider your target audience.
Who are you trying to reach with your business? Your company name should appeal to your target market.
6. Get feedback from others.
After you’ve come up with a few potential names, run them by friends, family, and other trusted advisors to get their input.
7. Do a quick search online.
Before settling on a name, do a quick search online to make sure it’s not already being used by another business.
8. Make sure the domain name is available.
If you’re planning to have a website for your business, make sure the domain name is available before you settle on a company name.
9. Avoid using trends.
Try to avoid using current trends in your company name as they will quickly become dated.
Consider your company culture. Your company name should reflect the culture and values of your business.
10. Be memorable.
Above all else, your company name should be something that people will remember.
11. Test it out.
Once you’ve settled on a few potential names, test them out with a small group of people to see which ones resonate the most.
12. Keep it flexible.
As your business grows and changes, you want a company name that can grow with you. Avoid names that are too specific to one particular product or service.
13. Consider the future.
When choosing a name for your business, think about where you see the company in 5 or 10 years down the road.
14. Make sure it’s easy to spell and pronounce.
You want people to be able to easily spell and pronounce your company name, so avoid anything too complicated.
15. Have fun with it!
Naming your business is an opportunity to be creative, so have fun with it! Brainstorm a list of names with friends or family and see what sticks.
1. How do I choose a name for my professional services company?
When choosing a name for your professional services company, keep it simple, relevant, and memorable. Avoid industry jargon and consider your target audience. You may also want to test out a few names with friends or family before settling on one.
2. What are some tips for choosing a company name that is easy to remember?
Some tips for choosing an easy-to-remember company name include keeping it short and simple, avoiding industry jargon, and making it relevant to your business. You may also want to test out a few names with friends or family before settling on one.
3. Is it important to have a website for my professional services company?
While it’s not required, having a website for your professional services company can help you reach a wider audience and build credibility. Make sure to choose a domain name that is available and easy to spell and pronounce.
Naming your professional services company is an important decision that should not be taken lightly. Keep it simple, relevant, and memorable, and avoid industry jargon. You may also want to test out a few names with friends or family before settling on one. Have fun with it!