Augmented and Virtual Reality: The Future of Fashion Retail

Fashion has always been defined as changeable. It is an industry characterized by new trends, ideas, and innovation, as well as the introduction of new collections for all seasons. 

The industry is transforming and shifting gears in response to new technology and shifting consumer trends and demands. Body measurement app for clothing is a new trend that is taking over the fashion industry that has undergone a seismic shift as a result of the coronavirus pandemic. 

With the rapid advancement of technology, traditional shopping patterns are changing, and customers’ attitudes toward purchasing are also changing.

The retail industry is all about creating stories and selling dreams. Many customers choose to try before they buy, expecting a social experience with every purchase and an outstanding in-store experience. 

Fashion retailers attempt to make shopping more enjoyable and Instagram-worthy by utilizing Augmented Reality (AR) and Virtual Reality (VR). Brands anticipate increased sales and brand loyalty due to this increased engagement. 

AR( Augmented Reality), with its augmented real-life environment, and VR, a reality simulator, assist customers in saving time by quickly narrowing the selection process.

VR( Virtual Reality) refers to using computer simulation to engage with a virtual, three-dimensional visual system. While most people associate VR with video games, the industry can employ this medium in various ways. There appears to be a multitude of applications in fashion, in particular.

Benefits of Augmented and Virtual Reality

1. Makes shopping easier

AR and VR are improving customers’ lives by providing a variety of exciting opportunities such as a virtual trial room, try before you purchase, try it and take it, try on without taking off, and to see my fit – all of which are acting as game changers in terms of saving customers’ time while also providing a plethora of options to try on with ease. eCommerce apparel fashion sizing tools are a new technology to help customers find their perfect size. With virtual storefronts, augmented reality is progressing the digital shopping experience. 

2. Navigation in-store

Augmented Reality technology generates ping-point accuracy to locate the user’s location, allowing the customer to guide store navigation and easily reach their required results. Users who have an AR app can use the navigation session to reveal the selected product’s path.

3. interactive Displays

Customers will not prefer to try items, particularly garments, in real-time in the event of a pandemic, as social distancing becomes the new norm. Augmented reality and Virtual Reality are game changers in the fashion industry. 

Customers can envision themselves in front of a mirror/screen and decide on what looks best on them without having to physically use the product, as in trial rooms.

And there is no doubt that this distinct approach draws attention to the store. Many fashion retailers have been found to use these different kinds of screens for clothing to improve customer satisfaction and engagement.


Virtual Reality and Augmented Reality can be combined to create simulations where training is safe and without consequences. Employers can use their equipment to create an accurate simulation of their operations. The simulation allows new employees to gain expertise and experiment to their hearts’ content.