Today, about 2.8 million people use Facebook around the world. It’s still the largest social media network to this day.
Whether or not you’re looking to produce content for social media, it’s important to have a solid content marketing strategy. From blogging to social media, content is what connects you to your audience and helps to grow your business.
But what if you don’t have a solid content marketing strategy or you’re looking for fresh ideas? You’re in luck! Read this guide on the top content marketing tips you won’t want to miss today.
- Keep Your Published Content Strong
There are various types of content out there and companies that can help you sift through the knowledge such as Bear Fox Marketing. The competition is fierce, so it’s important to only produce the best content that you have.
Instead of 5 posts per week that are so-so, choose to post 1 excellent post. In order to keep your audience’s attention, you’ll need to set and keep the bar high.
- Reduce, Reuse, Recycle
Another top tip for using the different types of content marketing include repurposing content. Remember that your content should be free for your audience to view and enjoy.
In order to have a higher return on investment, consider repurposing the content. Consider the last blog post that you published, did it provide an evergreen resource for your audience? Consider taking your top producing blog post and turning it into a live webinar or part of an email that goes out.
- Use PPC Ads
Your content marketing strategy needs to include PPC ads if you want to make money sooner than later. Consider taking previous headlines and content and then plugging it into your PPC ads.
Use highly-converting headlines for this purpose. Keep in mind that there are character limits when it comes to ads on different search engines. The good news is that shorter headlines tend to perform better.
Consider running an A/B test to see if it performs well. Then you can compare it to see if it performs as well as the blog post.
- Use Keywords
If you’re not using keywords in your content, you’re missing out on free traffic from the search engines! In order to stand out, you’ll want to use keywords but not over-stuff them. Over-stuffing is when you have too many keywords in your blog post at once.
Before you begin to write your blog post, think about what keywords you want to use to rank. If you’re not sure how to handle keywords, consider hiring an SEO professional.
- Solve Their Pain Points
Think about your ideal audience and common pain points that they might be experiencing. As you solve a problem for them, they’re more likely to listen.
Content that solves problems is a great way to attract new customers and engage your current ones. This might inspire them to consider the different services or products that you offer.
Consider the different questions that you’re asked by your clients or customers. While an answer might vary, it’s important to be specific in your article and answer their question. Avoid using clickbait headlines!
- Use Data
Make sure to give credit to the person who did the initial research. It’s not a good sign if you make a claim but don’t back it up.
Include specific data in your articles to back up what you’re saying and increase trust with your readers. Consider using original research too such as custom surveys.
Real research that you do yourself comes off as much more valuable. Another option is a case study.
- Be Original
Don’t copy others and expect a large audience. Your audience might be less interested if they notice that you have the same content that others in the industry do.
In order to stand out, take the information and figure out how you can make it unique. Take a look at the competition and read their content.
What are they doing that works or maybe doesn’t work? This can help your content grow and meet the needs of your audience.
- Consider Humor
Consider humor in your writing to keep your audience engaged. Humor can help increase brand recognition for your audience. In order for it to be successful, you need to connect your jokes to your brand and what you stand for.
- Join Online Communities
Head to communities where people are involved and ask questions. This is a great way to reach out and offer your expertise (free of charge). This is a great way to share your content and increase leads to your site.
- Use Live Videos
While some people might be tired of online learning, it’s still a great way to connect and build with your audience. Consider co-hosting your live videos in order to form a live discussion.
- Visualization Time
Since people are visual creatures, it’s important that you don’t forget about visuals as you write. Consider different visual content whether that’s images or video. It’s a great way to communicate with your audience instead of text.
Understanding Different Content Marketing Tips
After exploring this guide, you should have a better idea of the different content marketing tips that you should consider. Run through the different strategies and decide which you can incorporate into your business. Remember to think about your audience as you create content and come up with your strategy.
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